The Brook Institute
"Catherine and Radiance Marketing are fabulous! Catherine helps me stay organized, tracks the pulse of what's happening, she wrote all these ebooks to help me know what to do, and she's just simply available, kind-hearted, good mind and clear.
So if you haven't chosen your favorite marketing person... I would put up 5 thumbs!"
~ Annie Brook, Trauma Therapist, educator, author
Annie Brook, a birth trauma therapist, came to Radiance Marketing LLC wanting to start and grow her Instagram account, create a consistent branded experience across her social channels, and have her work reach more people who would deeply benefit from it.
Over the course of our first year together, I helped her to generate an additional multiple-five figure digital product revenue on top of her already thriving private therapy practice, organically grew her social following to around 3000 high quality followers, and built relationships with people that loved, adored, and greatly benefitted from her work. Here are some examples of our posts that you can click through:
Here you can see our steady, consistent, organic growth of a highly targeted niche audience who love and adore Annie's work and message.
In our second year working together, we reached over a quarter million people on her Instagram, and using the Launch with Luster strategy (included in Radiance Marketing Academy), we had our first five figure launch. We did this while layering in business systems and helping Annie build up her body of work that will ultimately outlive her.
To top it off, from 2020 to 2021, we had a 152.7% revenue increase.
We also continued to build up a community of adoring fans who were excited about whatever Annie was sharing next. Here are a few of our community's comments about wanting to purchase Annie's book before it was released:
Now in 2022, with over 6,300 Instagram followers, we recently had our first launch that brought in upper 5 figures in revenue and now we're doing 5 figure revenue months almost every month, aiming for the six figure mark by the end of the year. We are only one quarter into 2022 and already over 80% of the way to our revenue goal, so it looks like we will be exceeding that by the end of the year!
Revenue and follower growth aside, we have built up a community of adoring fans around her brand, message, and mission. She is becoming more and more referred to as the go-to expert for birth trauma, Geeky Somatic Tips, and healing complex trauma from an integrated somatic perspective.
Her work is helping people heal and reduce suffering from some of their deepest lifelong challenges, improving not just the the quality of her student's lives, but the lives of her students' partners, families, and colleagues. Not only that, but her body of work is becoming something that will leave a lasting legacy well beyond her personal life.
Now these are the kind of ripples that I want to see in the world!
"This is so so helpful and exciting.
It has been such a pleasure to work with you and benefit from your expertise and guidance.
Thanks for being you!"
~ Annie Brook
Radiance Marketing LLC has been supporting Caroline's artwork business since 2010. Here are a few highlights to get a sense of our work together.
Increased her IG Engagement Rate to an average of 11% (industry average is 1-3%)
Created an online course for her that we sold out in less than a week just through her social media (we didn't even need to email her list!)
Created a 5-day automated email sequence Lead Magnet that increased her list by hundreds in a few months without ads
Setup her online shop and ran several successful virtual sales
This post had an engagement rate of 16.46%
It got us 29 new targeted followers, many of whom signed up for our list the coming week and then purchased sculptures
7,770 accounts were reached (when we only had 3000 followers)
6,545 people found us through our targeted niche hashtags
Love Birds Campaign
We designed a user-generated content campaign to promote Caroline's work, grow her following, and increase engagement. We did a contest for Valentine's Day that turned into a movement, a book, and a really fun way of building community that people still talk about 10 years later.
Earth Treasure Vase Global Healing Project
Radiance Marketing LLC repurposes the monthly newsletter for the Earth Treasure Vase Global Healing Project, creates additional graphics, and shares the content to Facebook and their private community social network. Here are some examples of our graphics that you can click through:
UNIFY was co-founded by my friends shortly after we started BeThePeace, and I was fortunate enough to collaborate with them for about 7 years as we grew their Facebook Page to over 1.7 Million followers. These were not just sterile numbers; as a team that I was proud to be a part of, we unified over 100 million people in over 10,000 cities in over 150 countries!
Please Note: I was a part of a large team at UNIFY. I want to be clear and say that UNIFY received large ads budget grants and had a rich and complex network of partnerships, plus a content creation team posting around the clock, with one group in the Southern Hemisphere and one in the Northern. Being a part of a team like that was immensely inspiring, educational, and eye-opening.
I personally collaborated on our annual International Day of Peace campaign, designing strategy with the team, collecting and showcasing user-generated content, connecting and supporting partnerships, and doing community engagement. I also supported some of UNIFY's other events throughout the year, such as their campaign in support of Standing Rock. Here are some of the stats on that campaign:
Comments from our global community on some of our different campaigns:
Catherine co-founded BeThePeace in 2012. She organically grew the Facebook Page to over 13k followers running campaigns only during the month of September each year.
This campaign organized tens of thousands of people locally around the world to synchronize together on International Day of Peace.
You can see a few of the photos from our user-generated content campaigns here.
The PeaceRipples Institute
Catherine founded and runs The PeaceRipples Institute
She designed the branding, website, courses, campaigns, and social channels
Due to page 1 of Google SEO search ranking, the annual campaign, Twelve Nights of Peace, receives 600-800 new leads on autopilot each year without any other marketing
The PeaceRipples Institute Pinterest account has grown abundantly in the last few months as well:
The Summer of Peace
The Shift Network hosted an annual 3-month global event called The Summer of Peace, and it was a true honor and joy to support this through social media marketing!
We hosted mini summits throughout the summer, worked with many partners to cross promote, live tweeted the summits, and mobilized people to practice peace in their lives and in the world.