The Brook Institute
"Catherine and Radiance Marketing are fabulous! Catherine helps me stay organized, tracks the pulse of what's happening, she wrote all these ebooks to help me know what to do, and she's just simply available, kind-hearted, good mind and clear.
So if you haven't chosen your favorite marketing person... I would put up 5 thumbs!"
~ Annie Brook, Trauma Therapist, Educator, Author
Annie Brook, a birth trauma therapist, came to Radiance Marketing LLC wanting to start and grow her Instagram account, create a consistent branded experience across her social channels, and have her work reach more people who would deeply benefit from it.
Over the course of our first year together, I helped her to generate an additional multiple-five figure digital product revenue on top of her already thriving private therapy practice, organically grew her social following to around 3000 high quality followers, and built relationships with people that loved, adored, and greatly benefitted from her work. Here are some examples of our posts from that time that you can click through:
Here you can see our steady, consistent, organic growth of a highly targeted niche audience who love and adore Annie's work and message.
In our second year working together, we reached over a quarter million people on her Instagram, and using the Launch with Luster strategy (included in Radiance Marketing Academy), we had our first five figure launch. We did this while layering in business systems and helping Annie build up her body of work that will ultimately outlive her.
To top it off, from 2020 to 2021, we had a 152.7% revenue increase.
We also continued to build up a community of adoring fans who were excited about whatever Annie was sharing next. Here are a few of our community's comments about wanting to purchase Annie's book before it was released:
In 2022, with about 6,300 Instagram followers, we had our first launch that brought in upper 5 figures in revenue. After that, we started doing 5 figure revenue months almost every month. Our annual revenue goal was to reach 6 figures, but we were 80% of the way to our goal after just the first quarter, so we ended up far exceeding our goal by the end of the year! From 2021 to 2022, our revenue increased by 223.9%.
Over the summer, I had been working on a plan to switch up our posting strategy. The day that I switched to our new strategy, we published our first post to get viral attention and we gained over 1,000 new followers overnight! In this screenshot you'll see the new follower jump from that post.
In 2022 we had 317,305 Instagram impressions and over 500 people were supported through Annie's paid programs. We also launched a 2-year certification program, so now Annie is training the next generation to carry her work forward.
Now midway through 2023, we have almost reached the illustrious 10,000 Instagram follower mark and we have passed the one million impressions mark for the lifetime of our Instagram account. This means over one million people have been touched by Annie's Instagram teachings in some way!
This year Annie's courses have expanded to include live translations in Russian and in Spanish, growing her international audience and allowing this powerful work to serve more people around the world.
We also promoted Annie's first in-person retreat since the world has opened up again, hosted a free 30-day mental health challenge for Mental Health May, and Annie is continuing to train the next generation in her work.
Here you can see at the mid-way point of 2023, we are almost at 10,000 followers. We have planned a very special celebration for her community when we reach 10k! Follow along and join in the fun!
Revenue and follower growth aside, we have built up a global community of adoring fans around her brand, message, and mission. She is becoming more and more known as the go-to expert in her field, and people regularly message our social media channels thanking us for how her work has improved their lives.
Her work is helping people heal and reduce suffering from some of their deepest lifelong challenges, improving not just the the quality of her student's lives, but the lives of her students' partners, colleagues, families, children, and in many cases, clients. Not only that, but her body of work is becoming something that will leave a lasting legacy well beyond her personal life.
Now these are the kind of ripples that I want to see in the world!
"This is so so helpful and exciting.
It has been such a pleasure to work with you and benefit from your expertise and guidance.
Thanks for being you!"
~ Annie Brook