Peace Movement Case Studies
I've been fortunate to work with many incredible people, organizations, and social movements that aim to make the world a more peaceful, thriving, and just place. Scroll down to see a sampling of some case studies from my clients, or select which one you'd like to learn about first, by clicking one of the buttons below.
UNIFY was co-founded by my friends shortly after we started BeThePeace, and I was fortunate enough to collaborate with them for about 7 years as we grew their Facebook Page to over 1.7 Million followers. These were not just sterile numbers; as a team that I was proud to be a part of, we unified over 100 million people in over 10,000 cities in over 150 countries!
Please Note: I was a part of a large team at UNIFY. I want to be clear and say that UNIFY received large ads budget grants and had a rich and complex network of partnerships, plus a content creation team posting around the clock, with one group in the Southern Hemisphere and one in the Northern. Being a part of a team like that was immensely inspiring, educational, and eye-opening.
I personally collaborated on our annual International Day of Peace campaign, designing strategy with the team, collecting and showcasing user-generated content, connecting and supporting partnerships, and doing community engagement. I also supported some of UNIFY's other events throughout the year, such as their campaign in support of Standing Rock. Here are some of the stats on that campaign:
Comments from our global community on some of our different campaigns:
Catherine co-founded BeThePeace in 2012. She organically grew the Facebook Page to over 13k followers running campaigns only during the month of September each year.
This campaign organized tens of thousands of people locally around the world to synchronize together on International Day of Peace.
You can see a few of the photos from our user-generated content campaigns here.
Earth Treasure Vase Global Healing Project
Radiance Marketing LLC repurposes the monthly newsletter for the Earth Treasure Vase Global Healing Project, creates additional graphics, and shares the content to Facebook and their private community social network. Here are some examples of our graphics that you can click through:
The PeaceRipples Institute
Catherine founded and runs The PeaceRipples Institute
She designed the branding, website, courses, campaigns, and social channels
Due to page 1 of Google SEO search ranking, the annual campaign, Twelve Nights of Peace, receives 600-800 new leads on autopilot each year without any other marketing
The PeaceRipples Institute Pinterest account has grown abundantly in the last few months as well:
The Summer of Peace
The Shift Network hosted an annual 3-month global event called The Summer of Peace, and it was a true honor and joy to support this through social media marketing!
We hosted mini summits throughout the summer, worked with many partners to cross promote, live tweeted the summits, and mobilized people to practice peace in their lives and in the world.